Print
up an inexpensive insert to put in the package whenever you ship
a product to one of your customers. This is an extremely effective
way to put your personal recommendation in front of people who already
are buying from you. It could be part of a "Thank You"
note for purchasing. You could say something like:
"Thanks
so much for purchasing our new and improved widget. Since
we always like to give extra value to our customers we recommend
you visit a fantastic site we discovered on the Internet that
will really improve your diagnostic skills . . . " (then
put an appropriate blurb about the Functional Diagnosis products
and the link.) |
You don't have to use
the exact thank you note above, but it's a good way to lead in to
your personal recommendation. And the best part is, this only costs
you pennies. The customer has already purchased and probably paid
the shipping, so it's a much better deal than doing a separate mailing
that, comparatively, would cost a fortune.
|