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The Importance of Collecting E-mail Addresses
by Dicken Weatherby, ND

I know a number of you already have websites, but there are a lot of
you who don't, and I think that you are missing out on a great
opportunity. But, even if you don't have a website it is wise to start
collecting your patient's e-mail addresses because you can still
use e-mail marketing to your advantage. Here's an interesting

It's December and your clinic is running a little slow. You aren't
getting many patients and you worry that the next few months are
not going to get any better. If you had been collecting your patient's
e-mail addresses every time they approached the counter to settle
their bill or fill their prescription, this is what you could do:

Spend about 10 minutes writing an e-mail that explains that for the
month of December you are offering 20% off your services, in-office
labs and all supplements. Send this message out to your list of
patients and do you know what will happen within 12 hours of
sending the e-mail?

Your clinic phone will be ringing off the hook. A slow looking month
will become very busy. All because you put a simple offer into an e-
mail message that took up 10 minutes of your time and cost you
absolutely nothing.

If your business already has a website, then you have a heads-up
on your competition who do not have a web presence yet. However,
if you are not combining the web site with the power of e-mail
marketing then you're only using a fraction of the power of the

© 2020 Weatherby & Associates, LLC


Dr. Dicken Weatherby is a graduate of the National College of Naturopathic Medicine in Portland, Oregon. He is the co-author of the best-selling book "Blood Chemistry and CBC Analysis- Clinical Laboratory Testing from a Functional Perspective".

To learn more about Dr. Weatherby's Functional Blood Chemistry Analysis Software program and the Functional Health Report, visit Optimal DX

Dr. Weatherby's "Functional Blood Chemistry Analysis Mastery Training Program" --  Dr. Weatherby's ground-breaking "FBCA Mastery Training Program " Training Program. It comes with 6 weeks of FREE software membership! Get On the Waiting List Now.

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