to get good search engine placement and one of the ways to get close
to the top 20 is to have a reciprocal link with another site(s)
on the web. Most people find other sites by following links from
other sites. Getting linked is a good way to get a steady stream
of internet traffic.
The search engines
work for the searcher and not those being searched. Subsequently
they want to send visitors to highly relevant sites that will provide
the searcher with the information they are looking for. One of the
ways to appear relevant is to have a number of incoming and outgoing
links on your site. In this way your site will appear to be more
valuable for someone searching for your product, service or information.
This will get you a higher ranking.
to having many links
- Someone visiting
my site may not be interested in what I have to offer and I am
happy that someone on my links page gets a shot at their business.
On the other hand I am happy to get a shot at the business that
is not right for you.
- Links help
clients and visitors find what they are looking for. This works
well for similar non-competing businesses that may share a common
theme. For instance I am linked to a number of alternative medicine
sites. People interested in alternative medicine may be interested
in my diagnostic information or they may be interested in some
other aspect of alternative medicine.
links will make your site look more professional and oriented
to take care of the visitor.
- Lots of outgoing
links increase your link popularity with the search engines. This
is very important.
What's the downside
- Someone may
leave your site and not come back.
My main aim
is to inform my visitors about the products and services I have
to offer. I want them to buy my products. I will do whatever i can
to get them to buy from me. However, if I have not convinced them
enough by the time they click on my links button then I haven't
convinced them enough to buy from, so why not send them to a colleague's
site to see if they have a better chance? On the other hand this
scenario may happen to you and I want a shot at the business that
is leaving your site. Remember, these people are leaving my site
and probably won't be back.
Even if no one
ever clicks on your link on my site you still win because of the
link popularity that is generated. The search engines see the link
and rate you higher. This is why you and I should link together.
here to get instructions
on linking to my sites.